John Lewis brings back never knowingly undersold pledge after two years
John Lewis has said it will bring back its ‘never knowingly undersold’ price pledge in a major U-turn, two years after ditching the commitment over concerns it what less relevant to shoppers. The department store chain will bring back the price promise – which began in 1925 – from September 9, in an effort to boost its value perception among customers. The refreshed commitment will see the retailer use AI […]